INS in the Village Voice

Tricia Romano spilled some splendid digital ink about INS the other day, as part of her story on the Plug Awards:

Earlier in the day, I went to Indie Night School�which, though it was daytime, still felt like nighttime since we were all sitting in the dark, except for some swirling red lights. INS, a smart idea run by Tom Sean, is a series of panels featuring representatives from independent press, labels, and clubs. This one, "Start the Presses: Getting Your Music Reviewed," featured Flavorpill's Sascha Lewis, Daily Candy's Jeralyn Gerba, Gothamist's Jake Dobkin, and Fluxbog's Perpetua dishing on how to get their websites to mention your band. I was surprised by the na the savvy-seeming crowd displayed. ("What are the big independent PR companies?" "What are the hot clubs?") Among the panelists' advice: Don't send the whole CD, just a link to a track (Dobkin); send swag (Sascha); don't send swag (Perpetua); MySpace is better than a press kit (Gerba); record labels resonate more than publicity companies (all), but don't sign to a major label, because the panelists are all trying to get off their promo lists. After you've done all this, you can get nominated for a Plug Award. Hopefully, when you win and you show up to accept the honors, we'll be able to recognize you.

Check it the entire story here.